Connecting the continent and moving the North American economy.

Connecting the continent and moving the North American economy.

Connecting the continent and moving the North American economy.

CPKC

Commissioned by Twice DDB and Creative Director Tim Hoffpauir for the inaugural issue of CP Magazine, this project established the visual identity for future editions. It evolved into a seven-year partnership with CP, led by Director of Marketing and Internal Communications Steven Noble and Senior Manager of Internal Communications Vanessa DiFruscia. Together, we captured the people and places that drive the railway industry forward.

Commissioned by Twice DDB and Creative Director Tim Hoffpauir for the inaugural issue of CP Magazine, this project established the visual identity for future editions. It evolved into a seven-year partnership with CP, led by Director of Marketing and Internal Communications Steven Noble and Senior Manager of Internal Communications Vanessa DiFruscia. Together, we captured the people and places that drive the railway industry forward.

Scope of Work

Scope of Work

Scope of Work

Photography

Photography

Photography

Investor Relations

Investor Relations

Investor Relations

Internal communication

Internal communication

Internal communication

Photo library

Photo library

Photo library

Advertising

Advertising

Advertising

Web Assets

Web Assets

Web Assets

“CP first hired Kristopher Grunert for a one-time internal photo shoot through an agency. Little did we know he would go on to help us completely revitalize our corporate image with his unique perspective on railroading both internal and external.”

Steven Noble, CP

Captured CP’s vast rail network and workforce across Canada and the U.S., showcasing the backbone of North American transportation.

Railroaders are among the toughest, most dedicated workers—operating in extreme conditions with an unwavering commitment to their craft. Every image aimed to honor these individuals, ensuring they saw themselves as we did—resilient, passionate, and integral to the fabric of progress.

The rail network is the lifeblood of our economy, connecting industries, communities, and supply chains.